BetterBe accelerates your digital, 
customer-oriented strategy.

Our customers are European based multinationals, inspired by our next level approach to automotive lease. With our API based Software as a Service (SaaS), we enable them to move faster, think bigger and stay ahead in the rapidly changing mobility market.

BetterBe is transforming automotive leasing worldwide

Driving business value through disruption

BetterBe combines its native internet technology-based DNA with true knowledge of the complex automotive leasing businesses and the typical challenges that come with executing online strategies for this type of business.

Over 55 passionate professionals conduct their internet craftmanship every day to do just that: deliver world class internet services that truly improve automotive leasing. Through our ever expanding API based SaaS solution we provide our customers with the tools needed for their next disruptive step to create additional business value.

Leading companies rely on BetterBe

Companies like Alphabet, Arval, Athlon, Ayvens (formerly LeasePlan/ALD Automotive), DirectLease, Stellantis Financial Services and Volkswagen Financial Services trust our SaaS solution to be at the heart of their (digital) ecosystem.

Where continuity is key, BetterBe proves, that extreme focus results in the global best tooling for automotive leasing companies, to execute a successful transformation towards customer oriented modern mobility solutions.

This, combined with international quality standards and certificates, a sound and sustainable financial track record and the the best professionals is what sets us apart.

Our leadership team

Cees Lemaire
Geatse Meester
Marc Maurer
Theo Balijon

Route to success

We’re more than just our API/SaaS solution. As a strategic partner for the long term we invest in our customer relation and business continuity. Typically, we work with multidisciplinary teams on both sides. They get an MVP up and running in a matter of months that validates the business value. The next step is scaling the MVP over channels and/or countries. Our onboarding experts help formalizing your business and transfer their knowledge to your competence teams. At all times our support staff will guide you along the way and you’re never on your own.


“Because we use BetterBe’s LeaseServices API, we can use car data from different car-data-providers from different countries without any hassle.”
Marius Wijnen IT Director Europe & Mediterranean at Arval - BNP
“We can set up, manage and edit our lease-calculation easily. It’s fantastic to see a complicated calculation like that work in real-time.”
Danny Creteer Director Business Information Management LeasePlan
“It is great to see that as a captive, we can create a complete and professional online sales channel from scratch for an entirely new product such as private lease.”
Sophieke Verhoeven Director of Marketing, PSA Finance Nederland B.V.
“Essential parts of our core business are powered by BetterBe’s service. This requires high reliability and trust. They prove to deliver exactly that.”
Erwin Oliver General Manager at Athlon Belgium
“For MeinAuto, the collaboration with BetterBe was very pleasant. It was possible to quickly and effectively expand our website with the new service.”
Thomas Eichenberg CEO MeinAuto