Customers get a fully configured retail and private leasing offer online
Like many industries, the automotive branch wants – and needs – to empower their customers with more online services. So, when Volkswagen decided to offer the new Volkswagen up! online, for the retail price, Volkswagen Netherlands took a broader perspective; they set out to enrich their online channel with a private leasing opportunity. Their biggest challenge was to get the job done within the three months before the new up! was released.
And together, we made this ambition a reality.