OCT 03, 2024
With Michel joining the leadership team, BetterBe can confidently support their customers in their digital transformation journey.
Michel has extensive experience in the digital domain. He has led several digital business transformations in management and board positions including those at KLM-Air France, TNT-FedEx and most recently within LeasePlan (now Ayvens after acquisition by ALD/Society General).
Michel and BetterBe share the same vision and ideas about the future and impact of digital in automotive leasing.
We are convinced our combined knowledge and experience accelerates our journey and strengthens our partnership with our current and new customers.
Michel: “I am very excited to join BetterBe right now. Their lease pricing engine is, after years of development, a super high-quality product of algorithms exposed with the right technology to cater for huge volumes in milliseconds with no downtime. This provides true digital self-service models and advance business intelligence. It is amazing and exciting to know the BetterBe product has already so many features today, which customers can leverage even more to generate additional business value!”
Geatse Meester (CEO): “With Michel on board, BetterBe launches into its next phase. I am sure we can clearly lay out how to leverage our product and take it to the next level of ambition of related business insights and analytics. For me, ‘the future is now’ is a big yet realistic statement which I believe in. We will now drive forward even more together.”