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JUL 06, 2017

Individual consumers at the centre of your proposition

How car leasing shifts from mass quotation to mass customization

For a long time, it seemed unlikely that the car leasing industry would be shaken up like so many other industries. In retail, travel and transportation, for instance, new business models appeal to millions of consumers worldwide. These new and disruptive propositions have one common denominator: they use digital resources to empower their individual customer.

As a result, consumers have grown accustomed to getting exactly what they want, when they want it. A service that car leasing companies could not provide, since car leasing quotations have always been vehicle/asset-centric, instead of customer centric. Until now.

Fortunately, there is no ‘new kid in town’ with a bright idea and a smart app, to disrupt the car leasing industry as we know it. Simply because: 1. The software required is too complex; 2. The amount of car data that this software would have to manage, to configure all (makeable) cars, is enormous. Think billiards of options (71.000 trillion on the relatively small Dutch market alone!); 3. Not to mention: calculating an accurate quotation to go with it.

Slowly but surely, the industry has begun its digital transformation. Supported by extremely intelligent algorithms, such as our BLS (BetterBe Leasing Services). With the BLS, all your individual customers get the red-carpet treatment. Finding their ideal car in a matter of seconds, based on all their specific demands. Such as: ‘I want a small, red car with automatic transmission and rear-view park assist, for 320 euro per month tops’.

This level of flawless quotation requires both excellent and efficient data management. The BLS hosts all data related to your assets (the vehicles), customers and leasing calculations. We formalise knowledge, thus making your data richer and scalable. You can give the BLS any combination of selected options, and have all makeable cars on your screen seconds later.

Mass customization

What to do with all that time you save on configuring makeable cars? Invest it in customer relations. Our current (and future) generations are making radical breaks with the ways things used to be.

  • What to do with all that time you save on configuring makeable cars? Invest it in customer relations. Our current (and future) generations are making radical breaks with the ways things used to be.
  • They don’t want to own a car, with all the costs and responsibility that come with it. They just need to get around, in the smartest way possible. Which is why private lease is getting more and more traction. It’s a ‘mobility subscription’, cancellable per month;
  • They rely on the companies they interact with, to enrich their services with relevant extras. Such as an international insurance upgrade offered by app, when crossing a border. Or including all aspects of mobility in their service, from car maintenance and ride sharing to a fuel card and parking arrangements.

Mass customization is here to stay. With the BLS you can start offering your customers the personalised mobility services they desire.